Rolls-Royce Motor Cars has opened
a new dealership in Montreal, the third franchise to be
established in Canada. The move heralds a return to Quebec for
Rolls-Royce after an eight year absence.
Norman Hébert and Gad Bitton,
principal senior executives of Première Automotive Partners and
respectively the Presidents and CEOs of Groupe Park Avenue and
Holand Automotive Group, were awarded the Rolls-Royce franchise
rights. “We’re thrilled to be able to offer Rolls‑Royce motor
cars to discerning customers in Quebec. The purchase of a
Rolls-Royce is a unique and highly personalised process and we
tailor our service to every client’s individual needs. We also
offer a full after sales service for these unique and entirely
hand-built motor cars.”
Torsten Müller-Ötvös, CEO of
Rolls-Royce Motor Cars, said: “North America is Rolls-Royce’s
largest market. With the addition of our new Montreal franchise,
partnering our Toronto and Vancouver dealerships, we can now
serve our customers wherever they may be in Canada.”
The Quebec City and Halifax
clientele will soon have an opportunity to meet the senior
executives of Rolls-Royce Motor Cars at presentations of the
company’s super luxury motor cars to be given over the coming
months. Moreover, in addition to its promise as a sales
location, the new Montreal Rolls-Royce dealership will be the
setting of entertainment in the form of cultural and
philanthropic events scheduled throughout the year.
