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“The quest for perfection and
uniqueness is the essence of the Maybach brand. The Maybach
Foundation’s concept of mentoring also carries great
significance, as I have always felt it was important to support
and promote young, talented artists. And older artists should
encourage younger ones. This is something that can be fun,
useful and important,” said Julian Schnabel, who is for the
first time joining in a cooperative effort with a corporation.
Maybach supports Julian
Schnabel’s humanitarian efforts, artistic and social projects
An exclusive “Maybach Night” to
honor Julian Schnabel and his humanitarian and social
engagements will be held on December 2, and includes the
presentation of the Maybach sculpture. A highlight of this
evening event is a major charity auction of five Julian Schnabel
works to benefit the J/P HRO (J/P Haitian Relief Organisation)
Foundation, which was established by Schnabel’s long-time
friend, American actor Sean Penn. As host, Maybach is enabling
this auction with support from the Beyeler Fondation and Museum
of Contemporary Art (MOCA), Los Angeles. The proceeds will go
toward rapid and effective aid for Haiti and support a village
of 50,000. Another highlight of the night will be a special
screening of Schnabel’s latest film MIRAL, which opens March 25,
2011 in the United States. MIRAL tells the story of a young girl
growing up in a landscape of conflict.
Throughout 2011 the Maybach
sculpture will be shown at significant exhibitions of Schnabel’s
works, including the Venice Biennale in the Piazza San Marco at
the Museo Correr and MOCA in Los Angeles as part of a Julian
Schnabel retrospective, which will be announced for the first
time during “Maybach Night” by MOCA director Jeffrey Deitch in
Miami. The planned retrospective of the artist’s works is long
overdue.
Julian Schnabel’s works have been
exhibited around the globe, and are part of the permanent
collections of the world’s most significant museums. Along with
painting and sculpture, his wide-ranging activities include
film, photography, architecture, interior design and music.
“We are very happy to partner with
this great artist. The partnership with Julian Schnabel and
Maybach is significant based on our shared principles. It also
marks the first engagement on behalf of a brand within his
brilliant career. This truly showcases our long term commitment
and ongoing support for contemporary art,” said Patrick Marinoff,
Global Brand Manager Maybach.
Maybach establishes partnership
with the Louvre
As of 2011, Maybach is also the
first and exclusive automotive partner of the world-famous
Louvre Museum in Paris supporting contemporary art installations
beneath the glass pyramid. In the next three years, the central
pillar under the famed pyramid will showcase a rotating series
of sculptures by internationally known, Maybach-supported
contemporary artists and sculptors. This is the first time since
the pyramid was built in 1989 that this area in the Louvre’s
entrance is being used for presentations of works of art. The
Louvre is expanding its contemporary art program through
cooperative efforts with the Stuttgart-based luxury brand. The
first rotating installation begins with a sculpture by English
artist Tony Cragg, on display from January to October 2011.
Comprehensive engagement for
top-class contemporary art
In the past five years, Maybach has established itself
internationally in the world of contemporary art and has focused
efforts in supporting well-known artists and projects, art
institutions and museums. In 2005, Maybach supported the
artistic duo of Christo and Jeanne-Claude with their spectacular
project “The Gates” in New York’s Central Park. In 2009, the
luxury brand cooperated with the photographer David LaChapelle.
Maybach’s support of renowned institutions in the art world
encompasses partnerships with the Beyeler Fondation in
Switzerland, and, as of 2011, the Louvre in Paris. Beyond these
efforts, Maybach is regularly present at significant art events
such as the St. Moritz Art Masters. Maybach’s efforts also
include the coupling of art and social engagement in keeping
with the mentoring principles of the Wilhelm & Karl Maybach
Foundation.
Photos: Daimler
(Dec 02, 2010)
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