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• smart launches international product campaign 
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News of  February 28, 2001
.

smart launches international product campaign 

Renningen, Germany - The first motifs of the new advertising campaign by Micro Compact Car smart GmbH (MCC smart) will be unveiled in various German print media from the end of February. The campaign will also begin on the other European markets in the coming weeks. 

The product campaign illustrates the new positioning of the smart, the reorganisation of the range of equipment and fittings variants and the expansion of the programme of standard fittings and engines. The broadened model range provides customers with an even greater variety of models from which to choose the vehicle which suits their needs. 

Oliver Hoffmann, Marketing Communications Manager at MCC smart: "The new advertising motifs are intended to clearly position the three equipment and fittings variants and to differentiate between these variants. The smart & pure stands for a comprehensive range of basic equipment and fittings at an attractive price. The smart & pulse offers an extremely dynamic appearance and the utmost in driving pleasure, while the smart & passion with its elegant fittings is the ideal vehicle for comfort-oriented drivers." 

Since January this year, the Hamburg agency Springer & Jacoby has been responsible for smart's international marketing communications. 

(Feb. 21, 2001)

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