Bentley Achieves Record Sales For China

Bentley Continental GT

Beijing - Bentley Motors this week announced that it had sold a record 396 cars in Mainland China in the first four months of 2011. This shattered the previous record – which was set only last year – by a staggering 66%.

In 2010, Bentley sold just under a thousand cars in China – nearly double the previous year’s performance – making it the third most important single market for Bentley. But, after the first four months of 2011, China had outsold the UK for the first time making it the second most important market after the United States. Around one in four Bentleys sold globally, is now sold in China.

The result is all the more impressive considering the sales record has largely been achieved before the arrival of the new Continental GT and new Mulsanne – two new models that are already building large order books in the rest of the world. Sales expectations for the full year are therefore that this growth will accelerate as the new models land.

In recognition of the importance of China to Bentley, the Company is this week hosting its Worldwide Dealer Conference in Beijing. This is the first time that Bentley has held such an important global event in Asia and it will give all its dealers the chance to see just how rapidly this vibrant country is changing. The Dealer Conference is taking place at locations across the city ranging from the spectacular Bird’s Nest stadium to the ancient Tai Miao in the Forbidden City.

Photo: Bentley

(May 20, 2011)

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