More than 50,000
new S-Class sedans delivered to customers worldwide since market
launch in September 2005
US and Germany
top performing sales markets for the luxury sedan
S-Class is also
the world market leader among diesel-powered luxury sedans
Photo: DC
S-Class
Stuttgart - Only eight
months after the European premiere of the new S-Class, sales of
the sedan have topped 50,000 units. "The new S-Class has been met
with great response worldwide, and our flagship vehicle claimed
its position as the world's best-selling luxury sedan immediately
following its market launch in September 2005," says Dr. Klaus Maier,
member of the Mercedes Car Group Management Board responsible for
Sales and Marketing.
"The car's
innovations in particular have been groundbreaking for the
automotive industry, and they are the primary reason why
the S-Class has maintained a unique status within the luxury
segment for decades." The vehicle's innovations include
several new safety features, such as Brake Assist PLUS with
radar sensors, the anticipatory occupant protection system
PRE-SAFE with an expanded range of functions, and a night-vision
assistant equipped with infrared technology.
The new S-Class got
off to a particularly successful start in its home market of Germany.
In the first five months of 2006, the number of customers who opted
to buy the top-of-the-line Mercedes-Benz model exceeded the combined
total of those who purchased the two competing German cars. The
new Mercedes-Benz flagship model has been available in the US, its
main sales market, since February. S-Class sales have been far stronger
there than the figures posted for its German and Asian competitors.
Only one month after the market introduction of the Diesel-variants
in February, the S Class had regained its internationally leading
position in the market for diesel-powered luxury sedans.
The most popular S-Class engine
variant is the S 500, which has been the choice of more than 40 percent
of all customers since the vehicle was introduced.
