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.February 18, 2004
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This Week:

• BMW World and European Debuts at the Geneva Motor Show

• The new Mercedes-Benz SLK-Class: Celebrating its world premiere at the Geneva Motor Show

• World Premier of the the Alfa 156 Crosswagon at the Geneva auto show

• Open Air - the New MINI Convertible Making its world debut in Geneva

• Cinema for those on the move: New DVD system for Passat and Sharan

• smart fortwo coupé and cabrio models to be sold in Canada beginning in 2004

• World Premier of the 'Fiat Trepiłno' Concept Car at the Geneva auto show

• Assembly Of The Opel Astra Classic To Start In The Ukraine

• World Premier of the Lancia Musa at the Geneva auto show

• GM Appoints New GMAC President

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World Premier of the Lancia Musa at the Geneva auto show

Photo: Lancia/Fiat
 

Turin - The Geneva Motor Show once again proves the ideal setting for Lancia to introduce its latest products. This year, the manufacturer has come up with Musa, a compact MPV that meets the needs of people who love to live life with taste without giving up the pleasure of practicality. This new model expresses Lancia's new generosity in terms of features, equipment and good looks - and also the value offered to customers. The compact MPV is high and aerodynamic, spacious and flexible. It stands out for its opulent yet subtle elegance and its up-to-date, fine styling. In other words, an ideal place to receive your passengers and make them feel special as they enjoy all the care and attention of a traditional Italian welcome. The car is also reassuring in terms of control and safety, with an interior that is exceptionally welcoming, comfortable, lavish and - above all - extremely roomy.

This welcoming, sophisticated Lancia Musa is a car to experience rather than drive: 'a deluxe item to experience'. This MPV is an expression of Italian motoring philosophy in that it evokes deep-seated and sincere values typical of Italian hospitality: good taste, warmth and generosity, the satisfaction of people dropping in unannounced, a will to foster intense involvement. All these attributes, unprecedented in a car, make it ideal for long trips but also great around town.

The special marriage between sophisticated exterior style and exclusive technological heritage makes the model a new benchmark in the compact Multi Purpose Vehicle segment. It is a new type of car, designed for all but aimed in particular at those who love wellbeing and rare pleasures, people who are aware of new developments but share a love of good living. The attributes and appeal of Lancia's new compact MPV make it an experience to be savoured, in the same way as an exclusive hotel hideaway or a Tuscan farmhouse.

Lancia Musa takes its place between the Ypsilon, a slightly non-conformist exponent of the New Dolce Vita, and the Phedra, the car for highly sophisticated multipurpose family living. As protective as it is exclusive, this model is designed for everyone who makes a virtue of hospitality, who sees the art of receiving friends as an essential life skill.

(Feb. 17, 2004)