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News of  December 28, 1999


 


DaimlerChrysler Corporation Celebrates Record Sales Milestone
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Auburn Hills, Mich., Dec. 22, 1999 - DaimlerChrysler Corporation will record its best ever U.S. sales year for Chrysler, Plymouth, Jeep® and Dodge in 1999, already surpassing its 1998 record sales results. With nine selling days remaining in 1999, DaimlerChrysler Corporation has sold 2,538,384 vehicles in the U.S. through December 20. The previous record sales year was 1998, with a total of 2,510,011 vehicles sold."We're proud to have already done so well during such a highly competitive time in the automotive industry," said Theodor R. Cunningham, Executive Vice President, Sales and Marketing. "We have every intention of continuing this trend through 2000 with a very exciting product combination of proven performers and highly anticipated newcomers."

The 1999 calendar year will be another record-breaking year for DaimlerChrysler's sport-utility vehicles. Year-to-date sales of the Dodge Durango, Jeep Grand Cherokee, Cherokee and Wrangler were 714,846, nearly 100,000 units above last year's sport-utility record of 616,217. Jeep brand vehicles enjoyed a phenomenal sales year. The 1996 Jeep record of 509,183 units was surpassed by the end of November this year. Including December sales-to-date, 532,871 Jeep vehicles were sold thus far in 1999.

Sales records as of December 20, 1999 were as follows:

With several selling days remaining in 1999, DaimlerChrysler Corporation has sold 2,538,384 vehicles in the U.S. The previous record sales year was 1998, with a total of 2,510,011 vehicles sold.

Sport-utility vehicles, including the Dodge Durango, Jeep® Grand Cherokee, Cherokee and Wrangler, sold 714,846 units already in 1999, nearly 100,000 units above last year's sport-utility record of 616,217.

Behind the strength of the Chrysler, Plymouth and Dodge minivans, Dodge Durango and Ram Pickup, Jeep Grand Cherokee, Cherokee and Wrangler, a new record of 1,815,787 was set in the Corporation's Truck category, bettering the 1998 record of 1,770,794.

Jeep brand sold 532,871 vehicles so far this year, beating the 1996 record of 509,183 units.

Jeep Grand Cherokee sold a total of 288,147 units so far this year. The previous record was set in 1996 at 279,195.

Jeep Wrangler outperformed all other small SUV's and its 1998 record with sales of 86,210 units thus far.

Dodge Durango was a stellar performer at 181,975 vehicles, beating last year's record of 156,923.

Dodge Ram Pickup continues to draw a loyal following with sales of 411,261 units as of Dec. 20, surpassing the 1998 record of 410,130 units.

Chrysler 300M, in its first full year of sales, set a record at 54,119 units.

Plymouth Prowler sold 2,247 units, beating the 1998 record of 1,594.

 

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